It's not every day a brief comes down from the top. When Howard Schultz came up with the idea to infuse coffee with olive oil and reimagine the world of coffee as he left his role at the helm, we were tasked with showing the world the beauty of this unlikely pair. This was a full campaign complete with OLV, OOH, print, and social still and video work. The goal was not only to let the world know these products were coming, but to capture their beauty and elevated nature.